To work consistently as a commercial director,
they say you need to have 6 spots that are all the same.
Here’s 6 spots I directed that are very different.
Lincoln // The City That Sleeps
A short documentary I made for Lincoln. We took noises from the city, edited them in Pro-Tools and created an ambient album on Spotify and a relaxing film for YouTube. Received a Gold Award at the NYFA Ad Festival.
&Son // Lovers on the Run
When the homie, Ben Stricoff launched his first line out of his &Son store in Soho, I kindly asked him “Can we rob you?” And he kindly replied “Say less.”
And so we shot one of my funnest pieces, lens by Sam Ari Cowan, in less than a day on a shoe-string budget with the coolest clothes in NYC
TriBeCa Shortlist Launch Film
When everyone & their mother was launching streaming services, I was lucky enough to write & direct this launch film for TriBeCa’s now defunct streaming service. This spot shortlisted at that years’ AICP festival.
Healthy Choice // Cafe Steamers
1 of 4 spots I directed & creative directed for ConAgra foods through my first partnership with Wavelength studios.
BackMarket // Beach
BackMarket refurbishes old technology. So we partnered with Nice Shoes, DuoTone and some hilarious local NYC Comedians to refurbish old footage to make a hilarious spot that has over 1 million views on YouTube. This is 1 of 3 spots we made.
Northwell Health // The Return
See how a veteran and a 3D printer helped Northwell Health reimagine the possibilities of prosthetics.
We Received Bronze in Pharma and Product Design at the Cannes Lions and was featured on the NY Times, CNN and MSNBC.